Build a list and you can build an ongoing relationship with your clients

Return Business

We all know the theory of increasing return business to boost profits. Return customers cost your business less investment than new ones. They already know you so don’t require intensive or expensive advertising to try to capture their attention.

However many businesses continue to overlook their existing customer base. I remember being shocked at a survey some years ago which found that 67% of customers failed to return to businesses because they simply forgot.

is your business suffering the out of sight out of mind factor and losing return business?

Build Your List

One of the reasons that business is not effectively staying in touch with their customers is not knowing how to do it easily.

The first step is to build your list. The simplest way to do this is to use a web form that is attached to, or part of, an email autoresponder. You can build a database of the emails of people who visit your website, or do business with you.

You can enter email details of existing customers into an automated email service if they agree.

Marketing to Your List

Businesses that have a list often don’t do this step well. See the value of your list is not in the list, or the relationship that you have with your list – it is in the value you give to your list.

The best marketers do not just sell, sell, sell to their lists. in fact they are often very careful to strategically place specials and sell messages amongst great content. They know the value of great content without a pitch. It falls into the selling technique that leverages reciprocity.

For a service the best marketing advice I received was frequency and recency – you need to be first and foremost in their mind when they actually require your services.

Email Newsletters

The best email newsletters not only offer advice and great follow-up service, they also offer a personal connection to the business. The insight into the company, it’s people, it’s philosophy and getting to actually know it allows customers to build a trust and loyalty connection with you.

We all like to buy from people we relate to and trust.

You can build a personal relationship, offer valuable information and make sales through strategically marketing to your list.

if you need some assistance to build your list just Contact us..