I hear so much emphasis on getting to page 1. There are people obsessed with page 1 of Google. I understand it, as a newbie internet marketer I went through this. It is easy to get trapped by the excitement of the challenge.

BUT is growing your business about getting to page 1? Will page one bring new customers, return customers or make you more sales?

Not always. It depends what you are on page 1 for! I know of companies proud as punch to be in the number one spot. Further investigation sometimes shows this is solely for their business name. Unfortunately not many people are actually searching for that online.

There are so many keywords that will not increase sales. There are plenty of keywords that don’t even get searched.

I know myself there are times I am just searching for knowledge. I don’t want to buy anything I am just researching a topic. In that instance you could place as many ads in front of me as you wanted and I wouldn’t buy.

You can relate to this right?

Then there are the times you are desperately searching for a product or service. Most of us search for different types of words when we are seeking to buy.

Page 1 really only matters if you have targeted the right buying keywords for your market – otherwise it can just be about the ego of getting there not the success of making sales.