Have you always wanted to do email marketing? Considered an email newsletter as one of your marketing ideas? BUT given up because it seemed all too hard?
You and many others!
Building a customer list and having a relationship with them doesn’t need to be hard work. Gone are the days of using your email and having someone do everything manually. Now you can use an email autoresponder – think of it as a database and broadcast service.
What is an email autoresponder?
It is a software tool to manage email marketing. Quite simply it is a tool to help you keep in touch with your customers. You can use a web form to request names to build your list. That list can then be sent follow up messages at the push of a button because your autoresponder automates the process for you.
It is a tool that can be utilized to send broadcasts that appear personalized to your customers. For more advice on your email marketing campaign tell us what you need to know.
Considerations when selecting your email autoresponder
Follow-ups and Broadcasts
Your email autoresponder service should allow you to create an unlimited series of follow up messages. This means that you can enter a course of follow up messages, schedule their delivery intervals, set and forget, knowing that every customer who signs up – regardless of when – will receive the same series. This can be used to great effect for an online course.
Broadcasts enable you to send everyone the same message at the same time. Your service should enable you to schedule the time and date of sending. That way you can schedule your broadcasts to go at the optimum time for your market.
Personalization
You want to be able to create the illusion that this email was sent solely to the recipient.
Length limitations
You need to consider whether there are any length limitations on your service. Should you need to send a specially crafted long sales letter you don’t want to limit it’s success by needing to severely edit to meet limitations in the length of your message.
Social Media
Are you able to link your email campaign to social media campaigns for maximum functionality?
Notification & Reporting
A good email autoresponder will enable notifications of sign ups and also provide detailed statistics on delivery and opens.
Know Your Needs
It is essential you know your strategy before you sign up with a service to ensure you get the best service yo suit your needs.
Not sure what you’d use an email autoresponder for? There is a local butcher using this to great effect by sending his weekly specials to his customer list. He acknowledges his customers needs to be able to plan and prepare their weekly menu. A broadcast of the week’s specials build loyalty and adds value to his customers.
An office furniture specialist may be able to send follow up messages on how to set up ergonomic office chairs properly, how to service the wheels, floor protectors or glides to make the chair more functional on office floors and so on.
If you think your business could benefit from an autoresponder we can talk you through the process and even set it up for you. For a complimentary consultation just ask.
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