Our business experience and speaking with business owners has led to the development of a free guide to online marketing your business. You can make sound decisions when you understand the process.

It covers the top 10 things businesses need to know to create success online. Just take a peak at the table of contents.

Why your business needs to be online 3
Where to Start? 4
Begin at the Beginning 5
A Clear Plan 5
Know the Market 5
Get Good Advice 5
Buzz 6
Fear and Overwhelm 6
It’s OK 6
Know Who Your Market Is 7
More than Demographics 7
Connecting to Your Market 7
For What is Your Market Searching? 8
Keyword Research 9
Why Do / Will People Visit Your Site? 9
More than Keywords 10
An Enticing Introduction 10
An Attention Grabbing Headline 11
The Secret 12
What Action Do You Want Your Visitor to Take 12
Your Plan 13
Beginning at the Website 13
The Foundations 13
Content 14
Traffic 14
The Production Line 15
Local Business Results 16
Google 16
Up-to-Date 16
Portray the Best Image 17
Organic Listings / SEO (search engine optimization) 17
Things that Limit Organic Listings 18
Fixes 18
Rework / Repurpose 19
Pay per Click or SEM (search engine marketing) 19
Research and Testing are Key 20
BUT HOW?

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