Make Your Mark Online – Hook Your Target Market Every Time

Be Seen Everywhere Online (SEO) By The People Who Not Only Need You – They’re Searching For You… even if they don’t know your name

Your business can’t grow if customers can’t find you. That is the number one issue of small business marketing – BEING FOUND.

It is not enough to simply have a website. Online marketing is not a case of “if you build it they will come”. You need to able to position yourself in front of customer’s eyes and direct targeted traffic to your website.

BUT HOW?

The easier you make it for search engines to find, read and understand what your website relates to better the results they’ll give you. The key to this is keywords.

When you search for something online you want to find what you’re looking for – otherwise you wouldn’t bother trying. So search engines like Google are in the business of connecting people to content through keywords. The keywords they search and the keywords on site.

Keywords are what link your website contents to the searches people are typing into Google.

The best idea is to invest in quality keyword research before you even begin building your website. When you know your market, what they search for, the keywords they use then you can build your content around it. You will ensure you website is search engine optimized and avoid the risk of sending it into oblivion.

No one sets out to waste money. Unfortunately a lack of knowledge has meant many very expensive and beautiful website languish unseen online.

It’s More Than Just Being Seen

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The Tools You Use

I met a PI at my local coffee shop this morning. (I admit it took me a moment wracking my brains until I remembered Magnum PI – ah PI!!)

After overhearing a conversation he asked if I knew about computers – I said I did websites and online marketing. He looked crushed but we kept talking.

Anyway it turns out he had a problem taking stills from hidden camera video to incorporate into reports. It’s OK with the still camera but just not the video. My suggestion – my favorite tool snagit! After all he can watch and pause on screen, so he can take screen capture and being PC based snagit is the easiest tool I know to make that easy.

It got me thinking about the tools we use and how much we come to depend on them.

I wonder what your favorite tools are? Leave me a comment and let me know.

Some of my faves are
WordPress – can’t imagine building or maintaining a website in anything but wordpress these days.

Animoto – even just for the fun factor! So easy to take still and short video to make animated video to music (it was animoto that caught the PI’s ear)

Aweber – so simple to build a list, set up email marketing campaigns and broadcast messages.

Snagit! – although now I’ve moved to the darkside of the mac so don’t need it anymore.

There’s a whole host more but this time I thought I’d hand it over to you – tell me what your favorite tools are for anything computer related. What do you use that makes your life so much easier?

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I Have a Dream – market research

How many of us have had a great idea?

How many business start-ups have been based on a great idea?

What Is The Reality?
As my internet marketing mentor would say “it is easier to ride a wave than create one”
His message is simply is there an existing market for your product or service? If there is great, run with it because you have a much greater chance of success. If there isn’tRead the full article →

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Use A One Stop Shop For All Your Small Business Marketing

Websites Can Be A Big Job
If you have a website online you probably have realized that this is a big job, and not something the most inexperienced person can always handle. That’s okay, which is why companies and businesses are available to you for things like small business marketing, guaranteed website traffic, targeted web traffic and organic SEO. These SEO or Internet Marketing companies are there for you to useRead the full article →

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Content Is King For Small Business Marketing

Marketing online versus offline is quite different. Frankly, I prefer online small business marketing over offline simply because of the ease and the convenience. You have so many options available when you get into small business marketing tactics!
Website Traffic
First you have guaranteed website traffic. These targeted web traffic packages will send guaranteed website traffic right to your website. The traffic, depending on the place you buy the traffic from,Read the full article →

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Smartphone Local Search is Powerful Business

The Smartphone Intelligence survey of the first quarter 2010 is a warning to local business. Local business needs to get online and be smartphone friendly.
Smartphone Local Search – A Powerful Lead Generator for Business
The Compete survey found that consumers are increasingly relying on their mobile phones to search for retailers.

Smartphones have taken mobile search technology into a whole new realm.

Consumers can be out, about, on the move and searching.

Close toRead the full article →

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When Life Becomes A Bitter Tweet

This week began with a story that can only be described as bitter tweet. A celebrity in Australia has taken to a gossip columnist on Twitter. This is not the first time that a celebrity has tweeted controversial, negative, angry or personal tweets.
Social Media
The internet has given rise to a new phenomenon of airing your dirty linen in public. It began with emails. People seem so ready to say thingsRead the full article →

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Small Business Marketing – What to Consider

Many people these days have small businesses online. They work right from home, they have their laptop, home office, and all their business “gear” right in their home office. This is what I do. I love it. I get to literally work wherever I want, as long as I have a laptop and an Internet Connection – or even just my iphone.
Sadly, however, even though a lot of peopleRead the full article →

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Driving Targeted Web Traffic is Essential

If you own a website, whether it be an e-commerce store front or a brand representation of your company, you absolutely need to have a few different marketing aspects in play. First off, it’s important that you get targeted web traffic.
That is targeted people coming to your website that are truly interested in whatever you are selling.

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Does Page 1 Equal Profits?

I hear so much emphasis on getting to page 1. There are people obsessed with page 1 of Google. I understand it, as a newbie internet marketer I went through this. It is easy to get trapped by the excitement of the challenge.
BUT is growing your business about getting to page 1? Will page one bring new customers, return customers or make you more sales?

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