The Smartphone Intelligence survey of the first quarter 2010 is a warning to local business. Local business needs to get online and be smartphone friendly.
Smartphone Local Search – A Powerful Lead Generator for Business
Smartphone shopping really does put consumers in easy reach - if you have a smartphone friendly web presence that is
Smartphones have taken mobile search technology into a whole new realm.
Consumers can be out, about, on the move and searching.
Close to one third of iphone and Android owners reported the discovery of two new businesses they were previously unaware of through the use of local search applications on their phone in the first quarter of 2010 alone.
It seems now is the time to ensure you not only have an online presence but that it is optimized for mobile browsers as well. This is another way to make it easy for companies to reach a whole new customer demographic. Smart business owners are already making this happen because they want to maximize every opportunity online.
Social Media and Gaming
The other smartphone user behaviors identified by the survey were the use of social media and gaming. Social Media is relevant to business.
Not surprisingly a growing proportion of smartphone users post and read Twitter (33%) and Facebook (14%) from their phone. Interestingly only 5% become fans of a company’s Facebook Fan Page on a smartphone.
The Take Home Message
Make it easy for smartphone users to find you from their handsets. Again the message is don’t underestimate the power of Google with people most aware of Google Mobile (66%), followed by Citysearch (30%), Mobile Yellow Pages (29%), and Yelp (17%) as their search app. options.
Compete, a Kantar Media company, quarterly Smartphone Intelligence survey provides behavioral and survey-based insights into how consumers are using iPhones, BlackBerrys, Android devices and other smartphones.