Website optimization is crucial to online marketing success. Therefore it is an important consideration in how to build a website.
If your website is not optimized to the search engines through the correct use and placement of keywords they can’t tell what searches you are relevant to.
Step 1
The first point of optimization is in the domain name and page urls. Most business owners have been brought up on a diet of branding. but online a domain based on keywords works better than a business name. For example you will achieve better results faster with www.accountantconcord.com.au than the name of a specific accounting business in Concord.
Your page urls are the www.mydomainname.com.au/keyword or www.mydomainname.com.au/keyword1/keyword2 that identify each individual page of your website.
Step 2
The title, description and header of your pages on site should be keyword rich but specific to the actual page content. Everything you write with keywords should still make sense and not just be nonsensically stuffed with keywords.
Step 3.
Your content needs to include keywords – preferably in the first sentence, first and last paragraphs. Again though it is really important to remember you are writing for real people. Whilst it is important it is optimized it is vital that it works for readers.
Keyword stuffing – overuse – damages your chances both with the search engines because it looks unnatural and with readers because it is hard to read.
the Basics
There is more to it than just the 3 steps above but doing these will give you good rankings quickly. Especially in most local business markets which are still under optimized.
To give you the best opportunity to succeed online it is important that you use a search engine friendly platform. The best open source content management system in my opinion is WordPress. You can read more here about WordPress and open source content management systems.
The good news that you can build an optimized website easily. We can do it for you. Click here to view our website packages.