Believe it or not the reality for many businesses online is to reach more customers in a day than you could meet in a year.


It’s time to start thinking of your website as your 24 hour salesman.


The perfect salesman in fact – never wants a holiday or a payrise or misses a sales call!


Having a website is not enough though. There are many beautiful websites online that nobody ever sees – because they can’t find them.

Website Design – the icing on the cake

There are many options available today to offer both affordable and professional web design.


One of the biggest mistakes business make with websites is to spend more time and effort on the design than the platform it’s built on.


All websites are not equal. Different platforms attract different levels of attention and ranking from the search engines.


The design is really the look you overlay on the solid foundations of a search engine optimized platform. It is like the dressing or the icing not the cake.

Website Development

Many websites are now being built on content management systems (CMS). They make it easier for end users to add, edit and maintain content. There are open source, freely available CMS which are SEO friendly. Possibly the most search engine & user friendly open source CMS is WordPress.

When considering how to build a website it is important for your long term flexibility to determine whether it is built on a platform that can be transferred between hosts or is specific to the company building the site. That is one of the advantages of open source CMS – they can easily be transferred to different web hosts if needed.

Search Engine Optimization

When making a website it is your website optimization that enables your online salesman to flourish or flounder.
It is the placement and density of keywords that get your salesman his foot in the door.

When evaluating website packages it is important to determine whether the website makers know the importance and how to of website optimization and/or whether paying a consultant for this is covered in the website cost.

Your website can act as your salesman online effectively if you give it the right tools and foundations for success. To effectively sell for you it needs to rank highly through organic seo to ensure it gets in front of the customer’s searching for you.

You can request help for a specific project here.